Speaker Madeline Sterling, MD, MPH, discusses how to create, manage and interact across the most popular social media channels for professional use. Recorded March 5, 2021. The CCTS Friday Fellows meeting provides the opportunity for investigators, trainees, and others interested in population and health outcomes research to discuss best practice. Part of the Health Services, Outcomes & Effectiveness Research (HSOER) Training Program.  www.uab.edu/ccts  https://www.uab.edu/ccts/training-academy/resources